Tuesday 23 July 2013

Micromax mobile phones have been selling like hot cakes recently. The credit for making the Micromax world #12 mobile manufacturer goes to its highly successful android smartphones range, the canvas series.
I won’t bore you with the history of Micromax and the success that it achieved in the Indian market but you need to know the trend that the Micromax, rather all the mobile manufacturers are following.

These days, its all about numbers, all about beefed up hardware specifications. In most of the scenarios you might not need such a mighty hardware but these manufacturers always somehow make you believe that you can’t live without them.
Many of you might not find it convincing but even a fast dual-core phone can beat the heck of the current quad-core flagship phones. You can google the reviews of US edition HTC One X AT&T and the international version of HTC One X.
Spoiler Alert: Get ready to be amazed.
Micromax has been following Samsung’s suit of packing its flagship smartphones with better and advanced hardware.

Micromax Canvas Series

HardwareMicromax CanvasCanvas 2Canvas HD
Processor1 GHz1 GHz dual-core Cortex A91.2 GHz quad-core cortex A7
DisplayTFT, 480×800 px, 5”IPS LCD, 480×854 px, 5”IPS LCD, 720p, 5”
RAM256MB512 MB1 GB
Camera3.15MP8MP8MP

Based on the above trend I expect Canvas 4 A210 to launch with these hardware specificatons.

Speculated Hardware Specifications: Micromax Canvas 4 210

ProcessorMedia Tek chipset, quad-core
RAM2GB 1GB
Display5”, 1080p 720p
Camera13MP primary, full HD front camera
GPUPowerVR SGX 544mp
OSAndroid 4.2.1 JB
SIMDual SIM, dual standby

PS: I’ve asked Micromax people to provide a little bit more info about Canvas 4 but by the time of publishing this article there was no response from them. I will update the article with more details later.

What can you expect from Micromax Canvas 4 A210?

Micromax has become a trend setter in the Indian market. Many small mobile manufacturers in India follow Micromax very closely. What Micromax might launch today will be their goal for tomorrow’s product. But with increase in reputations expectations increase too.
Tweaked Firmware: Micromax is condemned by many for producing phones with almost no software optimizations. People love to use some skinned interface like Samsung’s touchwiz, Sony’s timescape, HTC’s sense etc.
Micromax mobiles offer very good value for the money but I’ve experienced lags even while playing some highly popular games on a Micromax flagship device.
Better battery life: Almost every Micromax smartphone is plagued by low battery life. C’mon Micromax, you have to do some optimizations in the firmware to make the battery last longer.
Who doesn’t want his smartphone to last a day or two with full usage and single charge?
Improved camera: The Micromax Canvas HD A116’s 8MP camera was nowhere its brethren in terms of performance and clarity both.
For those who don’t know, the clarity of pictures captured by a camera depend a lot on software optimizations in the field of image processing.
Expected Price: There is no word about the price of Canvas 4 from Micromax but from what I can tell, this phone should belong to the price bracket of 17-20k INR.

Pre-booking starts from 28th June, 2013.

Click here to pre-book.
Well, there is a lot of time left till you can get your hands on to this device but till then you can feast your eyes to these teasers (which they’re not) released by Micromax.